Founded in 2016, Sunrise Cabinets is a family-run company that specializes in wholesale cabinets. They have a long history of success in the wholesale market because of their dedication to providing high-quality products at competitive prices, cutting-edge distribution, and first-rate customer service. At the moment, they exclusively offer their goods through physical stores; as a result, we may work together to develop a website.
Since word-of-mouth is the only way that their business is promoted, they wanted the website to concentrate on drawing in more business and providing clients with a convenient way to get in touch with the store for any questions.
Their secondary goals are to keep their inventory of cabinets up to date on a regular basis and to showcase their best-selling cabinets in the most clean and navigable layouts.
I conducted a comparative analysis of the websites of other local businesses in the same industry to pinpoint what elements of their sites are effective and what needs improvement. Using the knowledge these websites have offered, I can implement the good features and focus on the areas that need improvement in my own designs.
User Flow:
The user flow illustrates how users will engage with the website and make product selections.
Informative Architecture:
This illustrates the structure of the website, with each product page mirroring the others.
Since visuals play a crucial role in online sales, we need to showcase different angles, features, and benefits of the cabinet products and how it would look in customer’s space.
Furthermore, we want to leverage user-generated content. We wish to encourage customers to share photos and reviews of their cabinets on social media and repost this content on our website to build trust and credibility.
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